Amika's cult everyday shampoo. Normcore gently cleanses with a rich lather while omega-rich sea buckthorn replenishes lost lipids, leaving hair silky, soft and shiny without stripping its natural oils.

• Ideal for fine to medium hair

• Colour-safe; vegan, sulphate, paraben and gluten free

• Pair with Normcore Conditioner or Soulfood Mask

How to use: Massage a small amount into damp hair, focusing on the roots. Rinse and repeat.