For hair that's been through it. The Kure gently cleanses while strengthening hair damaged by colour, heat and the environment. Plant butters and vegan protein give keratin-like benefits, helping hair become stronger with less breakage.

• For damaged, brittle or over-processed hair

• Safe for coloured and chemically treated hair

• Vegan, sulphate, paraben and gluten free

How to use: Massage into damp hair, focusing on the roots. Rinse and repeat. Follow with The Kure Conditioner.