Revive and protect your blonde with L'Oreal Serie Expert Vitamino Color Spectrum Purple Shampoo. This professional-grade neutralising shampoo targets unwanted yellow and brassy tones, leaving your hair brighter, cooler, and salon-fresh. Infused with patented colour-locking technology*, it not only tones but also enhances vibrancy, shine, and tone longevity for up to 100 days**.
With a rich purple pigment and powerful formula, it provides tone-correcting results in just 5–15 minutes while delivering up to 72 hours of radiant shine and smoothness***. Ideal for blonde, silver, or highlighted hair in need of brightness and tone balance.
Key benefits:
Neutralises yellow and brassy undertones in blonde and silver hair
Locks in colour vibrancy for up to 100 days**
Delivers up to 72 hours of shine and radiance***
Preserves tone, brightness, and multidimensional colour
Professional-level toning with patented dye-lock technology*
Ideal for colour-treated, highlighted, or natural blonde hair