Pureology Strength Cure Blonde Purple Shampoo (266 ml) is a luxe, sulfate-free toner and repair formula for blonde, highlighted, or lightened hair. Infused with Purple Orchid pigments to neutralize brassiness, it also strengthens fragile strands using Keravis® plant protein and protects with Astaxanthin® antioxidant. The 100% vegan, ZeroSulfate® formula integrates Pureology’s AntiFade Complex® to guard color vibrancy against UV and environmental stress. Use it 1–3 times per week (or as needed) to maintain cool, radiant blonde without compromising hair integrity.